Tips to Avoid the Five Biggest Pitfalls of Influencer Marketing

Love it or loathe it, influencer marketing is here to stay. Study after study has pegged influencer marketing and the closely related word of mouth strategy as the best way to connect with the ever-elusive millennial generation. It’s also twice as cost effective, has a retention rate 37 percent higher than the next leading strategy, and offers a return of investment as high as $6.50 for every one dollar invested. It has even given birth to a whole new breed of specialized influence marketing agency. Ignoring influencer marketing means ignoring the most powerful tool in marketing and branding today, but like any new trend, there are pitfalls to be avoided. When influencer marketing fails, this is what happens.

Top 5 Influencer Marketing Pitfalls to Avoid

    1. Picking the Wrong Influencer or Platform

Your influencer campaign is only as good as your influencer, and that means picking the right person to carry your brand. Remember, influencers are not celebrity endorsements with worldwide appeal. They’re niche marketers, and they command a small but loyal fan base with huge conversion potential. Therein lies the first pitfall. As Holly Hamman of Convince and Convert warns, it’s easy to get wrapped up counting clicks and followers and forget to look at the big picture: picking an influencer who matches your message, and reaches the consumer base you hope to tap. Social media platform makes a difference too: why compete for page views on Facebook if your product is a better match for Pinterest’s smaller user base? Personality-based campaigns live or die on having the right personality attached.

    1. Oversaturation

If you have an influencer willing to carry your flag, you want to produce as much content as possible, right? Wrong! Although it may seem counterintuitive, the most successful influencers maintain a smaller ratio of sponsored and original content. When a brand becomes overexposed, the blogger loses credibility, and the fallout damages both brand and blogger. An influencer’s audience comes to them for original content. If the content they love is replaced by sponsored content, they’ll get fed up and take their attention and purchasing power elsewhere.

    1. Too Much Focus on “The Brand”

Branding focus goes hand in hand with oversaturation. The primary goal of using an influencer isn’t exposing your product, it’s building a lasting connection, something influencers are very good at. You need to allow an influencer the freedom to infuse his or her own creative voice into the content. They already have a connection built with their audience, and that means they know better than you do, what their audience will like. As any influence marketing agency will tell you, modern audiences, especially the young ones, don’t trust marketers. What they do trust is recommendations from other people, even strangers. A personal story that mentions a brand as an anecdote has a much greater impact than a sponsored product review: asking your influencers to regurgitate canned content is a slippery slope straight into the next pitfall.

    1. Lack of Authenticity

The advent of the Internet and ecommerce led to a massive shift in how we interact with brands and marketing. Everyone knows the tricks of the trade, and if your influencer isn’t making a genuine recommendation, their audience knows it instantaneously. A good influencer needs to believe in your product: nothing kills a campaign faster than an influencer who’s only in it for the money. Authenticity means, once again, giving your influencers creative freedom. If your content is good, a millennial audience will share it like crazy. If it isn’t good, if it feels fake or forced, the backlash will damage your brand and your bloggers.

    1. Ignoring the Tools at Hand

Building a marketing campaign is hard. It gets even harder when it requires networking with outside talent. There are networking tools out there to make it easier to contact and collaborate with potential influencers, as well as a dedicated influence marketing agency with a pool of talent and experience to draw from. It is also vital that you have the tools to measure the success of your campaign: an influencer marketing campaign needs to have analytics built in from the ground up, to measure the shares, likes, and levels of engagement that will make or break your return of investment. A successful campaign is far more than simply contacting the right person to advocate your brand, and it takes a suite of high tech tools and talents to get the most of influencer marketing.

A Few Final Words

There’s no doubt that influencer marketing works, and works well…when it’s used right. Make a misstep and the fickle online audience can do untold damage to your credibility and the credibility of your collaborators. A great campaign takes a lot of homework and a clear understanding of the niche you hope to reach and build a lasting connection with, the intuition and insight to pick the right influencer, and the guts to let that influencer do their thing with creative freedom. It’s a daunting challenge, but the success stories are everywhere you look.

Laser Gum Contouring: General Guidelines

Even if a person has teeth that are straight, healthy, and symmetrical, the beauty of their smile may be diminished if the gum line is uneven or falls too far below the lip line. Many dentists refer to gums that extend too far down as a “gummy” smile. It can make the teeth look small and cause people to feel self-conscious about the appearance of their smiles. Ideally, the gums should appear even and smooth, and should act as a frame to complement a person’s smile, rather than as a distraction from it. Fortunately, a gummy smile can now be corrected with cosmetic dentistry procedures such as gum contouring.

Laser Gum Contouring Procedure

In the past, patients who were troubled with “gummy” smiles could have the prominence of their gums reduced with a scalpel, which could cause bleeding and an uncomfortable recovery. Now, with the advent of laser dentistry technology, and tools such as the diode laser, patients can have their gums sculpted to perfectly accent their smiles in a fast, simple, and virtually painless procedure. Checkout orthodontist calgary

To begin the laser gum recontouring process, the patient’s mouth is numbed with a local anesthetic to eliminate any discomfort. The dentist will then use a diode laser to gently cut away excess gum tissue and sculpt a more uniform, scalloped gum line. Diode lasers cauterize while they cut, which means less bleeding and a dramatically reduced chance of infection for patients. The entire gum lifting procedure can be completed in just one brief visit to the dentist’s office.

Laser Gum Contouring Recovery

After his or her gum lifting procedure, a patient may experience sore or swollen gums for up to a week. The discomfort should be minimal, however, and will not interfere with daily activities such as speaking, eating, or drinking. However, you should consume soft and avoid foods that are spicy or have seeds for a few days after surgery. Your dentist will recommend a pain reliever such as ibuprofen to help manage any discomfort you may feel. When brushing and flossing your teeth, be sure to be as gentle as possible.

Laser Gum Contouring Benefits and Risks

Patients who have uneven gums or gums that extend to mask a significant portion of their teeth are excellent candidates for laser gum contouring. An experienced cosmetic dentist will reshape the gum line to lengthen the teeth, reduce the amount of gum that shows when you smile, and produce a more symmetrical gum line.

Though the risk of complications during or after laser gum contouring is low if you choose a qualified cosmetic dentist to perform treatment, there are problems that can occur. Excessive bleeding and swelling of the gums and an allergic reaction to anesthesia are possible risks of treatment.

Laser Gum Contouring Costs

The cost of laser gum contouring varies greatly by patient, depending on the amount of gum that is treated. The cost can range anywhere from $300 to $3,000. If the gum line needs to be treated above just one tooth, your cost estimate would be at the lower end of the scale. If the entire gum line needs treatment and grafts are required, your cost estimate would be at the higher end of the scale. The cost of treatment can increase if additional treatments, such as placement of porcelain veneers or dental crowns, are performed in combination.

Music classes

If you want to find a singing group or choir to join, Choir place and Choral net are good places to begin with. Also you can just Google Choir or Choir society in your city or town and find out more. Try to click on the link Vocal area Network.

how to sing better

Group singing is certainly more fun and it’s for sure thing in life where feeling better is guaranteed. The groups conduct Circle songs, Choir singing and also have workshops for beginners where you can benefit immensely. Try to visit your nearest church, there are no joining fees and they would certainly welcome you to sing for their choir but the prerequisite is being a member of the church. And many of the schools have singing as part of their curriculum to implant the practice of singing from a very early age and help the students with breathing techniques too; they also provide great guidance to pursue music as a career option for those who are well trained. Schools and colleges conduct stage musicals as well as encourage students to join extended classes for few hours every week. This goes for children and students but for adults also they have few training centers where weekly classes are conducted for few hours every week you can learn your favorite singing style or even lay hands on your favorite musical instrument and start practice.

Due to the huge rise in the Music classes there are lots of options to learn singing online too and these are free too, all you need is a little time everyday and pay attention to the details mentioned and you will be learning to sing a little each day.

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Japanese Martial Arts


Martial arts is the common name given to sports branches, physicialbattles and practice traditions that have been systematized with certain rules andregulations.

There are many styles of martial arts like the classical ones NinjutsuWushu, Jujutsu, Lethwei, Kalarippayat, PencakSilat, Aikijutsu, Taekyon and also some neo-classical ones like Karate, Tekvando, Judo, Aikido, Wing Chun.Without doubt, the martial arts and techniques of Japanese, is worth mentioning. Here are some examples:

One of these arts is Ninjitsu which was implemented and later developed and tought by Ninjas is Feudal Japan. Ninjitsu offers both spiritual cleansing and a happy personality. In addition to these, the aim on Ninjas is to bring peace for all the people around them. Aikido is another Japanese Martial Art. Here, the aim is to defendyourself and to take down the attacker by using his force against him. What is especially different in this art is the fact that you try to make the attacker lose his balance so that you can eliminate him using some successive techniques called combos.

Another Martial Art, Karate is the common name used for the Japanese art Karate Do and it is composed of the words kara + te + do which means the path of the unarmed hand. Karate has been merged with Zen Buddhism and Japanese culture and it is established on the idea of the individual who has educated himself both mentally and physically. Karate was born in the Okinawa ısland. Its main philosophy is that it trains individuals so that they move away from intensity and cultivate peaceful ideas.

Of course it would be impossible not to include Sumo to this list. Sumo is a traditional wrestling art that relies on many traditions since the ancient history of Japan. In Japanese, Sumo comes from the word sumafu which means “defending yourself.” The wrestlers in sumo are called Sumotori.

One other traditional Japanese Martial Arts is the Jujutsu orJuijutsu. It means the technique of flexibility in Japan. It takes advantage of the attach momentum of the attacker and tries to eliminate the attacker by using certain techniques like wrist locks, stroke, hold and throw. This art has a very long training process that is based on constant repetition and study.One other martial art that has been developed from Jujutsu is Judo. Its main principles have been established by Dr. Jigaro Kano in 1882. Judo that means the rode of politeness in Japan is one of the first examples of Japanese modern martial arts.

Samurais should also be mentioned of course. Samurai was a term used for noble soldiers in ancient Japan. Samurais mainly used the art of Jujutsu for armed and unarmed attack. They also have certain weapons. A long sword called daito-katana, a short sword called shoto-wakizashi and knives that are called tanto. Samurais usually gave names to their weapons and believed in the spirit of the weapons.

In order to move forward in these martial arts, kids begin training from younger ages and they go through some elimination. It is desirable that the mental abilities and characters of the students are in high degree. Therefore these kids would know better how to discriminate between good and evil. At first the kids are guided with the main philosophy of each martial arts and then the move forward to gymnastic exercises and lastly the techniques of the martial arts. Here, the aim is to build self confidence in kids so that they achieve some kind of spiritual peace.